Imagine you could sell anything to anyone. How would that impact your life?
Dan gives you a brief glimpse of what it means to sell a pen or really anything.
To get more of Dan's secrets you can check out his book: http://sellanythinganytime.danlok.link
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Cool ๐
Feelings + Urgency
I’m buying the burger because I’m hungry. Has little to nothing to do with emotion… Its cause and effect. I welcome you to peel away that layer and reveal something to me that I’m unaware of. Forget the damn pen!
You’re buying a burger because that’s what you’re craving otherwise you’d eat salads or something that’s more healthy.
Primal instinct falls into the emotional category since you were eating to nourish yourself and it drove to a emotional decision. The real question to ask is why did you choose a burger vs everything else? So even your decision in choosing that was emotional driven. It was most likely a familiar, convenient choice that could be filling , make you feel better and a option that in your head most people would go with since it’s familiar. You knew that the burger was unhealthy but you chose it with emotion and justified it with logic.
So the premise is if I am advertising burgers to you. I am not advertising to the hunger side because all burgers can fill someone. I am focused on the feeling you get from choosing or getting that burger.
I think the real question is why would You prefer to buy the burger at place A instead of place B?
how much cost
Hey Dan i would give you 5$ for your autograph
-but i dont have a pen
OH There you go, i have one its 7$
When I first started my business I felt like the whole “sell me this pen” thing was silly. But it turns out that if you understand demand enough it actually makes sense.
Sell me this penโฆ
Itโs an NFT!
Cool
I saw the title and immediately thought of the scene in wolf of wall street
Write your name please
I donโt have pen
Here you go